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Rob Rose
Rob Rose
Rob Rose Real Estate
217 NE 2 Street, Flagler Village

Fort Lauderdale, Florida 33301 
954-328-9700
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Vintage Fort Lauderdale Postcards

Las Olas Inn Fort Lauderdale Florida View From The Ocean

Ca. 1939 

A very early postcard of a wooden hotel that is long gone. 

" This is a picture of the Inn which we are taking our meals. Last year, we had a room directly back of palm with x. We are in a cottage and wish you were with us as we have two extra beds. We will go to the big race Saturday, Love Mrs. C.H.G., Michigan"    

Bathers At Las Olas Beach

Ca. 1930's

Air View Showing Causeway to the Beach

Ca. 1930's 
This is a wonderful view of Las Olas when there was a small island in the Intracoastal waterway where a floating hotel was moored. Idlwyld is to the right

Air View of Beach Front Fort Lauderdale, Florida

Ca. 1940's 

This view is looking south over Fort lauderdale beach, with Las Olas and Idlwyld in the background. Houses on Idlwyld drive have recently sold for over ten millions dollars. A nice one can still be found under three million. Idlwyld was first dredged and developed in the 1930's.    
 

Las Olas Boulevard Fort Lauderdale, Florida

Ca. 1940's 
Caption: Las Olas Boulevard, a beautiful palm studded highway between Fort Lauderdale and Fort lauderdale beach, has many litle bridges running from it to small islands where there are hundreds of small beautiful tropical homes 

"Hello Blanche and Irene: 
The shrunken blimp met me at the airport, she really looks human now. Bob told me to say that, but I did pay one cent for this card and also the postage. Arrived Monday, 4 hours from Newark. On our way to Miami now.Hope to see you here in February. Freda and Bob."

Fort Lauderdale Beach, Florida

Ca. 1940's 

This is the beach South of Las Olas. The Lauderdale Beach Hotel can be seen on the right. It is still there.

Bather on the Beach at Fort Lauderdale, Florida

Ca. 1940's 

This view is looking North from in front of what is Bahia Mar/The Radisson Resort today.

Bathers on Lauderdale Beach Showing New Lauderdale Beach Hotel in Distance

Beachfront parking was allowed until a few years ago when the city developed off-street parking, widened the sidewalks and redeveloped the beach front. You don't stare at car grills when you are on the beach anymore.

New River Looking West Toward Courthouse Fort Lauderdale, Florida

Rio Vista is the neighborhood to the left, and downtown would be on the right. Part of the old Courthouse can still be seen today, enveloped inside the glass walls of the "new" County courthouse building. Look closely at the Southeast corner of the courthouse one day.

Lauderdale Yacht Club Fort Lauderdale, Florida

The oldest Yacht Club in Fort Lauderdale, it is still located at this site on the end of an island in Rio Vista, overlooking the convergence of New River and the Intracoastal.

Royal Palm Island Fort Lauderdale, Florida

Ca. 1940's 

This is one of the South Las Olas Islands when only one house was there, at the Southeast point. That house is still in the hands of the family that built it. You can see Australian Pines growing here. They were planted as wind screens on farms in Dania, but became a nuisance tree everywhere, including on this island where sales were apparently slow. Today homes on this street like any on Las Olas, are in the millions.

Dream Bungalows in Florida "The Sunshine State"

Ca. 1940's 

This could be along the Tarpon River in Rio Vista, or the New River.

A Bit of Venice at Fort Lauderdale, Florida

Ca. 1940's 

This shows the Pioneer House Restaurant on the right, what is today the Stranahan House Museum, on the banks of New River. Frank Stranahan was one of our earliest white settlers. If you wanted to get to Miami, you had to pay him to get you across the River. His wife Ivy was the first school teacher, and a great friend of the Seminole indians who traded with Frank. I was the founder of Friends of Stranahan House when I was 22, a group that raised money to save this house from demolition. It is the oldest structure in Broward, barely 100 years old.

Lovely Homes and Palm Shaded Street in Fort Lauderdale, Florida

Ca. 1941 
This is Rio Vista, still one of the cities most charming neighborhoods. 

"To Mrs. Lillian Preston, Broadway New York: This picture is not a bit exagerated. We are getting a real thrill out of this country which is entirely different. The water and swimming are perfect, but the sun is very penetrating and one can get horribly burned in an hour. S.H.R. "

Las Olas Boulevard Fort Lauderdale, Florida

Ca. 1941 

This shows the Royal Palms on Las Olas which are still there today. The coconut palms grew to triple that height until lethal yellowing wiped them out in the 1970's. One of the old bridges can be seen on the right. They were replaced in the 1960's with lower ones so you could see oncoming cars. Once again, practicality over romance.

The Governors Club Hotel

Ca. 1940's 

The Governor's Club was named after Governor Gore, whose family owned the Sun-Sentinel, and who was appointed Governor of Puerto Rico for a term. The downtown building sat empty for over a decade before it was torn down to make way for the new F.A.U./B.C.C. Tower which was just completed.

South Andrews Avenue Fort Lauderdale, Florida

Andrews Avenue was, and still is, the "Main Street" of downtown, seperating east from west. West now runs all the way to the Everglades. That is the first high rise office building in the city on the left, the Sweet Building, which is still there. The Museum of Art is located today where you see a bank on the right, at the corner of Las Olas and Andrews Avenue. I founded the Museum of Art Contemporaries, a support group for the Museum of people under 40, when I was under 40.

Birds-Eye View of Fort Lauderdale, Florida

Ca. 1940's 

This shows downtown, the New River, Broward Boulevard, Las Olas to the beach, and Port Everglades

Aerial View of Fort Lauderdale Beach

Ca. 1940's 

Looking South toward Las Olas you can see the Lauderdale Beach Hotel, at the top right, the neighborhood of Idlwyld, and in the top and top left, mangrove swamp which was to become Harbor Beach and The Harborage, some of the priciest real estate in Florida today. Also shown is Bahia Mar Marina.

Pleasure Craft and Palms along New River, Fort Lauderdale, Florida

Ca. 1940's 

Hendricks Island in the City of South Sea Islands, Fort Lauderdale, Florida

Ca. 1940's 

This charming compound of Bungalows on Hendricks Isle on the North side of Las Olas was torn down a few years ago, replaced by a townhouse community with private deepwater docks, valued today around a million each.

Scenic New River, Fort Lauderdale, Florida

Another view of the Pioneer House Restaurant/Stranahan House on New River, on the left. That bridge was replaced by a tunnel in the 1960's. It is named for a family friend, Henry Kinney. Ivy Stranahan fought the tunnel but lost to progress. She refused, however, to ever use it. I met Ivy when I was in high school, and used to take collards to her for a friend. She lived in the top floors of her homestead which had been leased out as a restaurant, after husband Frank committed suicide after the crash of 1929 by jumping in the River with a man hole cover around his neck. She died in the 1970's.

Aerial View of Downtown Fort Lauderdale, Florida

Ca. 1940's 

I doubt any of those buildings exist today, except the tallest one, the Sweet Building on Andrews Avenue. My office, a 1937 cottage, is located today at the top of this image-one of the few pre-1950's buildings still standing.    
 

Lauderdale Beach Hotel, Fort Lauderdale, Florida

Ca. 1940's 

This venerable old hotel is till there! Few of the surrounding cottages and bungalows are.

Moonlight on New River

Ca. 1940's 

A view West showing the Courthouse in the background. Riverwalk runs along the north bank of New River today, connecting the River House restaurant (former home of the Bryan family who came here to work for Flagler and the railroad-descendants still live along New River) the Riverwalk Entertainment district, the Broward Center for the Performing Arts, and the Stranahan House. A 38 story condomium is under construction along Riverwalk, priced from $400,000 to over 4 million. Feel free to call me if you want one.

New River at Champ Carr hotel, Fort Lauderdale, Florida

The Wells family came to this area in the 1920's and built the Champ Carr Hotel, later renamed the Riverside. This family did much to make Las Olas the stylish Boulevard it remains today. They still own the Riverside, and many commercial buildings along Las Olas. The Riverside is currently being expanded- hopefully retaining its wonderful old-Florida charm. 

Hi Cousin! Well here we are in Florida. We like it so much down here that we decided to buy a home and settle down here. Jerry and I are feeling fine. I will write one of these days and give you the low down. Love to all, Cousin Mary.

Beautiful Island Home, Fort Lauderdale, Florida

Ca. 1950's 

This house was probably off Cordova Road in Rio Vista, judging from the fenestrated bridge work which was characteristic of this neighborhood before the bridges were replaced with safer ones. 

To: Mr. and Mrs. Weston, Wollaston, Mass. 
Hi Folks! Had a very lazy weekend. Was going fishing this afternoon, but Jeanettes reel didn't seem to work right. Going to see about it tomorrow after work. Hope Lorna and Ernest had a good time, Love, Edward    

Beautiful Island Home, Fort Lauderdale, Florida

Ca. 1950's 

This house was probably off Cordova Road in Rio Vista, judging from the fenestrated bridge work which was characteristic of this neighborhood before the bridges were replaced with safer ones. 

To: Mr. and Mrs. Weston, Wollaston, Mass. 
Hi Folks! Had a very lazy weekend. Was going fishing this afternoon, but Jeanettes reel didn't seem to work right. Going to see about it tomorrow after work. Hope Lorna and Ernest had a good time, Love, Edward    

 

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